The Museum of Automotive History is being developed in four stages. Each stage overlaps the others, and each will be ongoing throughout the life of the Museum.
Organization. The Museum has been established as a 501-C(3) non-profit which means that donations are tax deductible. A Board of Directors with a wide variety of skills and backgrounds is in place (board member’s bios can be found under About/BoD). A business plan describing the Museum’s developmental strategy has been developed, and a facilities plan is in process.
Promotion and Marketing. The goal of this phase is to build support for the Museum by informing people and organizations in the community of the Museum and its plans. Community and business leaders, potential contributors, and the general public are those we desire to reach. Marketing and promotion activities currently in process include participation in events (both car and non-car related), car related seminars and classes, website, Facebook page, brochures, and press coverage.
Fundraising, A museum typically runs on donations, and the Museum of Automotive History is no exception. Admissions and memberships will cover only a small portion of the operating expenses, and virtually none of the capital expenditures. The currently, the Phase 1 of the facilities plan is estimated to require approximately $500,000. A more precise estimates of the financial need for each phase will be available when the facilities plan is complete (currently in process).
Operations. Museum operations will be ramped up in three steps. Zero footprint operations don’t require a bricks and mortar facility and have begun. Currently, classes targeted towards owners and prospective owners of collector cars are in-plan. Initial footprint operations will likely be in leased space with a display of 5-10 cars, automobilia display, gift shop, and hands-on for kids. Expanded footprint operation will be in a purpose-built space with a display of 20-25 cars, expanded automobilia display, gift shop, rotating exhibits, 50s cafe, storage facility, and restoration shop.